The Human Rights Campaign hired Aram Designs to create the visual identity for their brand extension: “Athletes for Equality.” Aram Design’s solution was to integrate the original equality symbol and typography (which was not designed by Aram Designs) with the verbiage “Athletes for Equality.” In addition, Aram Designs created muscle shirts showcasing how the athletic logo could be incorporated into a product.

HRC’s Athletes for Equality are committed to taking a personal stance in the name of equality. Whether LGBT or straight allies, their Athletes share the beliefs about the injustices LGBT Americans face and possess a willingness to push themselves physically to bring forth change.

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