Aram Designs created a fresh new identity and brand for Chico Pediatrics located in Chico, California. The owner of the business visited Africa and came back enthralled with the giant towering giraffes. The owner’s interest in the giraffes led to a mother giraffe (or father) towering over and taking care of his/her smaller giraffe, with the smaller giraffe bent towards the parent.

Deliverables: logo, letterhead, appointment cards, notepads, business cards, customized map, website and exterior signage.

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